Monday, August 17, 2009

Capital FM revival in London

Global Radio's 95.8 Capital FM is the main winner in the latest Rajar survey of radio listening in London.

The CHR station Capital FM surges from a 4.7% share of listening in Q1 to 6.2% in Q2, putting it within striking distance of Bauer Radio's AC outlet Magic 105.4, which increases to 6.5% and returns to the position of the largest commercial station. Meanwhile, Global Radio's AC station Heart 106.2 FM falls from 5.9% to 5.1%.

The Rajar survey also sees a rise in the listening to Bauer Radio's rhytmic CHR Kiss 100 FM, which is up to 5%. Global's gold station, Gold London, increases its share by half – from 1.2% to 1.8%. There are also good news for Global's news/talk service LBC, which is slightly up quarter-on-quarter, but has grown from 2.7% to 4.6% year-on-year.

BBC's national talk, news and culture outlet BBC Radio 4 maintains the overall lead in London, although the share drops from 16.7% to 14.2%. The other four national BBC stations are also down in the survey.