Thursday, October 8, 2009

Russkoye Radio remains leader in Moscow

RMG's russian pop station Russkoye Radio still leads the competitive Moscow radio market, according to a new survey by TNS.

Russkoye Radio has a daily reach of 14.1%, up från 13.5% a year ago and 13.6% in the last survey. AC station Radio Shanson, which was number one a year ago, is back up to 13.1%. In third place, VKPM's AC/news outlet Avtoradio gains a full percentage point to reach 12.8%. Lagardère's hot AC Europa Plus, which remains the leader nationwide, and gold station Retro FM shares fourth place at 12.2%.

The best placed public service station is Radio Rossiy, with a steady daily reach of 9.1% and a number seven position. Sister station Mayak is Moscow's tenth biggest station, with 8.5%.

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