France's NRJ Group, one of the major radio owners in Europe, is setting up an ad-sales cooperation with Google AdWords.
NRJ will sell Google search ads to its 10,000 local advertisers in France, Radioactu.com reports. NRJ expects that the deal will also increase sales at NRJ's local radio stations.
”The Internet medium, which is the best friend of radio, will have a strong growth on the local level, where NRJ is historically very present. This deal with Google lets us offer a complete AdWords package to local advertisers, which will reinforce our position as the leader when it comes to localised Internet” NRJ's CEO Jean-Paul Baudecroix says to Radioactu.com.
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