Friday, May 29, 2009

Disappointing result for Now FM

92.3 Now FM, CBS Radio's new CHR station in New York City, hasn't made the same immediate impact as its Los Angeles sister station Amp Radio.

In the first full-month results since its March 9 launch, Now FM only manages to get a 1.5% marketshare. That is only marginally better than its predecessor 92.3 K-Rock and means that Now FM is the 23rd biggest radio station in NYC.

Now FM's main competitor, Clear Channel's Z100, is up slightly to 4.9% and maintains its runner-up position on the market, with Clear Channel's AC station still at number one with 5.9%.

CBS Radio gets some good news from its other stations in New York City. Oldies station WCBS-AM increases to 4.8% and keeps its number three spot, news outlet WCBS-AM rises to 4.1 and sports channel WFAN AM surges from 2.1 to 3.4%. Another winner is Clear Channel's classic rock station Q104.3, which is now in fourth place with a 4.3% share.

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