Thursday, May 21, 2009

Amp Radio winner in L.A, talk dominates in Chicago and S.F.

CBS Radio's new CHR station 97.1 Amp Radio has made a clear impact on the Los Angeles market. Since its launch in February, when it replaced 97.1 FM Talk, the frequency's share of listening hours has almost doubled to 3.7%.

Amp Radio's main rival, Clear Channel's KIIS FM, has lost some listeners but is still the L.A. leader with 4.9% of the listening. The runner-up position on the market is shared by Clear Channel's talk outlet KFI-AM and CBS Radio's oldies station K-Earth 101 with 4.5% each. Clear Channel occupies the number four and five slots with soft rock KOST and hot AC 104.3 My FM.

In both Chicago and San Francisco, talk stations dominate according to the latest Arbitron ratings. CBS Radio's WBBM and Tribune's WGN both have 5.3% of listening in Chicago, while Citadel's WLS falls to 4.8%. Similarly, in San Francisco, CBS Radio's KCBS and Citadel's KGO are both at 5.4%, with public service channel KQED at 5%.

The figures for the New York City market has been postponed to next Wednesday, due to a data entry problem.

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