The international radio advertising market grew 0.4% in 2008, according to Nielsen's report Global Adview Pulse.
Radio lost some marketshare during last year, as the total ad market was up 1.5%. Advertising revenue was up 7.7% in East Asia, while sales in the U.S. and Europe fell 2.5%. Spain had the worst development, with a market that fell 14.1%. China stayed healthy with an increase of 17.1%.
Procter & Gamble was the biggest overall advertiser, followed by General Motors, Unilever, Ford, Toyota, L'Oreal, Verizon, AT&T, Johnson & Johnson and Volkswagen.
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