France's major commercial radio companies have joined forces to create a new industry organisation.
Bureau de la Radio (the Radio Bureau) has been set up to strengthen the radio medium and lobby politicians. One of its first tasks will be to argue for a liberalization of France's media ownership law, which sets a 150 million limit to a radio company's combined technical reach.
During the past weekend, Bureau de la Radio premiered its first advertising campaign. In "J'aime la radio" ("I love radio"), French personalities explain why they love the radio medium. The campaign runs on the 12 radio networks owned by the founders - RTL, Lagardère, NRJ and Next Radio TV. The four companies have a 90% share of the commercial radio market in France.
Michel Cacouault, formerly of RTL's sales company IP France, has been chosen to lead Bureau de la Radio.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment