CBS introduces hit station in New York City

For the first time in almost three decades, two youth-oriented CHR stations are going head-to-head in New York City, the largest US radio market.

92.3 Now FM was introduced by CBS Radio on March 11, replacing rock-formated K-Rock (WXRK) which had just 1.5% of listening hours in January. The move follows CBS Radio's February 20 launch of Amp Radio in Los Angeles. Now FM has a more rhythmic format than its L.A. counterpart, making it a competitor not only to Clear Channel's straight CHR Z100, but also to Clear Channel's urban Power 105 (WWPR) and rhythmic AC KTU (WKTU) as well as Emmis' rhythmic Hot 97 (WQHT).